| dc.contributor.advisor | Švarcová, Marie | |
| dc.contributor.author | Candrová, Noemi | |
| dc.date.accessioned | 2021-11-25T06:49:30Z | |
| dc.date.available | 2021-11-25T06:49:30Z | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-09-11 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/123456789/7180 | |
| dc.description.abstract | Cílem této diplomové práce bylo na základě analýzy současného stavu marketingové komunikace navrhnout řešení pro zlepšení této komunikace. Autorka diplomové práce charakterizuje hotel SwissHouse, poté analyzuje užívané nástroje marketingové komunikace a na základě zjištění navrhuje řešení pro zlepšení marketingové komunikace hotelu SwissHouse. | cze |
| dc.format | 88 s. | |
| dc.format | 88 s. | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | marketingová komunikace | cze |
| dc.subject | Facebook | cze |
| dc.subject | recenze | cze |
| dc.subject | přímá pošta | cze |
| dc.subject | marketingový výzkum | cze |
| dc.subject | marketing communication | eng |
| dc.subject | Facebook | eng |
| dc.subject | reviews | eng |
| dc.subject | direct mailing | eng |
| dc.subject | marketing research | eng |
| dc.title | Marketingová komunikace hotelu SwissHouse | cze |
| dc.title.alternative | Marketing communication of the hotel SwissHouse | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 35665 | |
| dc.description.abstract-translated | The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand. | eng |
| dc.date.accepted | 2015-10-07 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
